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The Rise of Green Beauty

You’ve probably seen within the last few years a huge increase in healthy makeup options. Jane Iredale cosmetics was the pioneer of green beauty and she’s set the standard that hasn’t been met. Iredale mineral cosmetics was founded in 1994 and became the first full makeup line on the market to offer not just coverage, but also benefits to the skin.

Jane Iredale multitasking mineral makeup products are high-performance natural ingredients including liposomes, stem cells and peptides. Free of parabens, talc, phthalates, synthetic fragrance, GMO ingredients. There are no nano-size minerals in any product. All Jane Iredale products are certified cruelty free by Leaping Bunny and eco friendly. This makeup line checks all the boxes!

Jane Iredale is above and beyond most cosmetics in that they’re categorized as pharmaceutical grade. This means all of their products are 99.9% pure ingredients. This high quality level of ingredients must contain 0.1%, or less, of bacteria. Only 5% of the entire skin care industry can meet such high standards to be considered Pharmaceutical Grade.

You’ve probably heard people say, “If you take better care of your skin, you won’t feel a need for makeup”. With Jane Iredale makeup you have the benefits of skincare with a holistic approach to healthy cosmetics. The SPF products are recommended and approved by The Skin Cancer Foundation as effective broad spectrum sunscreen. Most makeup lines are not trustworthy when it comes to sun protection. Touching up your SPF during the day is a breeze with the Powder-Me SPF 30. It protects against UVB/UVA rays and is water resistant for up 40 minutes. This powder also calms inflammation! Because no talc is used in any of the products you’ll notice a significant difference in the way the powders are not drying. The minerals actually trap moisture between the skin and the particle layer.

If you’ve been searching for the perfect healthy, nontoxic, hypoallergenic cosmetic line that will give a flawless look- I guarantee you’ve found your match with Jane Iredale.

- Grace Messick

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